Created and developed by P28, "Outdoor" aims to adopt an unconventional format in the contemporary pub- lic art manifested in the manipulation of advertising media. This conceptual solution embodies the need to rehabilitate and renew spaces used for advertising without the loss of identity or transformation of its form, aiming a reorientation of priorities in its genesis.

As an example the outdoors are used for political propa- ganda and product advertisement. Its original function will be subverted by taking advantage of its enormous potential as communication support to the masses.

This project, which will be held indefinitely, intends to use this exterior advertising medium, modular boards located in places of high visibility, such as along the highways or in the city centers. In 2012 all the works will be presented in Lisbon and Oporto.
Specifically, the project intends to use the standard models of 8m x 3m, according to the standard measu- res adopted by the industry.

P28's Outdoor project has the participation of artists, architects and designers, national and international, originating from diverse artistic disciplines.

SCHEDULE

LISBON:28feb>31mar
OPORTO:01aug>31aug